The world's largest chocolate maker, Callebaut with corporate offices based in Switzerland and Belgium, is about to introduce a reduced calorie chocolate that does not melt due to heat - yes that's right...A CHOCOLATE THAT DOESN'T MELT DUE TO HEAT. Well of course we all ask what? why? how? isn't that called wax?
Callebaut's core business is contract manufacturing and this new chocolate has been created specifically for their contract customers. This new chocolate by Callebaut is called the Volcano and is scheduled to hit the store shelves in about two years. With Callebaut's growing list of customers including Hershey (yes Callebaut makes some chocolates for Hershey), Nestlé and Cadbury Schweppes there is a growing interest to reduce cost of refrigerated handling and hot weather handling. This will maximize profits in the USA and also allow companies to introduce their chocolate to new markets including India and China. Callebaut expects skeptical customers will be interested in trying it because of the reduced calorie content. The melt proof Callebaut Volcano chocolate will melt due to one's saliva and not due to heat.
Callebaut believes the melt proof Volcano chocolate will be a huge success helping further maximize profits.
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